Doing It Right: 3 Steps To Effective Content Marketing

  2017-08-15 07:40AM
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Doing It Right: 3 Steps To Effective Content Marketing Remember, the fundamental purpose of your content marketing strategy is to initiate a connection with people who need your products or services. Here are three steps to steer your content marketing in the right direction: First, find your target audience. In your case its most likely people who are into health and fitness, specifically people who are into Crossfit. Identify your unique strengths and emphasize them. Then, present the services you offer, for example: your gym, coaches, and equipment. When youre trying to pinpoint your target audience, consider the following:
  • Demographics Figure out the age, sex, marital status, location and other important demographic information about who youre trying to reach. Certain sites likeTwitterand Facebookoffer targeted promotional posts that help you focus your advertisements to only those who fall within certain demographic categories. Smart marketing choices keep you from wasting time or resources advertising to people who would never use your product or services.
  • Day-to-day concerns If you can identify your target audiences main concerns, you can use your knowledge to flesh out a profile that helps you direct content creation on your website and social media platforms around their needs. This is how you build a community with your content marketing efforts.
  • How YOU can help The best way to help your audience is to position yourself as a giver. Answer their questions concisely, help them with problem solving, or provide useful or entertaining information that they can share, and they WILL bookmark your site, share your content and friend you, like you, follow you and retweet you!
Second, identify reoccurring themes or common locations among your prospective athletes. For example, it may be other gyms, local parks, whole health food stores, etc. Your best content is useless if it never reaches your target audience. Certain demographics are Facebook Like-a-holics, while others may have 50 Pinterest boards where they collect all their ideas. Some are short, sweet and to the point, so Twitters 140 character limit is plenty for them, while others dont even need words, just the right image filter on Instagram. And OTHERS may not care for social media at all, but perhaps theyre looking for a good blog with relevant information related to their business or lifestyle. After youve figured out who your target audience is, it is important to follow through and figure out which medium they will best receive your content through. Then, you can reach out to them and introduce them to your own. (i.e. your website, online shop, or brick-and-mortar storefront). Third, set measurable goals and keep an eye on your results. When you are developing a content strategy, it is important to have goals in mind so you can measure your success. If your goal is just to increase your online presence, how can you define when or how you have successfully achieved your goal? Since digital marketing has features that make it simple to track progress with analytics, it is easy to set measurable goals and recognize when those goals have been met. Pick a realistic timeframe and an attainable goal you want to achieve with your content marketing efforts and continually measure and adjust as needed. Small steps and consistency are the key to long term success Try to gain insight on the effectiveness of your content marketing. Ask your best customers questions, or put an online poll on social media or your website to gain insight from your audience. Check your blogs and social media posts, and pay attention to what content builds engagement and what falls flat. Most importantly, have regular meetings internally to figure out what works and what doesnt. Meeting is such a dirty word. Lets call it a gathering, workout or information exchange. Just hold regular discussions with your coaches (members, co-owners) and review the performance of your content strategy, High-five over successes and share any challenges youre coming across or ideas for the future. Communication is an easy way to help a team involved in content marketing get a good perspective and improve performance from the inside out. When it comes to content marketing, it pays to be meticulous, or your content creation efforts will be in vain. Follow these steps to help your gym improve content marketing performance.Did we leave anything out?Share your thoughts below!


AUTHOR

What does the name mean? It means perseverance. Molon Labe represents every man’s and every woman’s struggle and the power to rise above. Everyone faces battles in life. Molon Labe is where you will find your inner strength. You will succeed. You have the power within. We are here to guide you through your journey.



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